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Showing posts from February, 2014

Disposition, Political Parody, and the 2012 Election

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Ever wonder about the impact of those political parody videos you were watching during the 2012 Election cycle? While you might have found it funny to see Barack Obama or Mitt Romney made fun of, were others finding these things funny as well? Was anybody else watching? A new article I just published in Human Communication Research addresses these questions and more by applying the disposition theory of humor to the study of both political parody appreciation and the effects of humor exposure. First, a little background: The Pew Research Center reports that 55% of all registered voters went online during the 2012 Election cycle to watch political video . 37% watched humorous or parody videos dealing with political issues. So yes, you weren't the only one watching those YouTube clips. The research featured in the HCR article is based on an experimental study that asked subjects to watch one of three sets of videos: a set that featured Democratic-directed humor, one set that inc

New Article: Public Opinion Toward Employment Discrimination, 1987-2012

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A new article I wrote on trends in public opinion toward employment discrimination is now available online at The International Journal of Public Opinion Research . The article will later be in print in the journal's special issue on Public Opinion about Gay Rights/Marriage being edited by Paul Brewer . The piece examines evolving views on whether school boards should have the authority to fire known homosexual teachers between 1987-2012 (N=35,578). In the process, I consider whether we have seen a sea change in public opinion on the issue similar to the dynamic we've recently been witnessing with the same-sex marriage debate. As the chart below shows, 51.5% of Americans expressed support for the practice when Pew first started collecting data in 1987. By 2012, only 21% of Americans still expressed support for the practice. These individuals are what researchers call the hard core , those who retain minority viewpoints in the face of majority opposition. As the results sugge

Upcoming special issue of Mass Communication & Society: Entertainment Media and Politics

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I'm very excited for the Spring 2014 release of Mass Communication & Society's special symposium issue on Entertainment Media and Politics spearheaded by guest editor, R. Lance Holbert . It's really an honor to have my work included alongside the research of so many respected scholars of hybrid media including colleagues (and friends) Heather LaMarre , Kristen Landreville , and Danna Young . A table of contents for the special issue is pasted below. Happy spring reading! Volume 17, Number 3, 2014 • May-June Symposium—Entertainment Media and Politics Introduction R. Lance Holbert, Guest Editor Strike While the Iron is Hot: Seizing on Recent Advancements to Propel the Study of Political Entertainment Media Forward Articles Hoon Lee and Nojin Kwak The Affect Effect of Political Satire: Sarcastic Humor, Negative Emotions, and Political Participation Bruce W. Hardy, Jeffrey A. Gottfried, Kenneth M. Winneg, and Kathleen Hall Jamieson Stephen Colbert’s Civic Less

Mixing Manual Human Effort with the Power of Machine Learning

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I really enjoy watching David Brooks and Mark Shields engage in a civil discussion of the week's news on the Friday broadcast of the PBS News Hour . While I don't always agree with David Brooks' politics, I do think he presents some very rational and pressing arguments in his work (his recent column on weed aside). In today's New York Times, Brooks critiques our heightened love of machines and the use of automation to replace human dependent tasks like driving cars or picking stocks. Brooks makes the point that even in this age of rapidly expanding technology, there are certain human activities that machines just can't replicate. Brooks is certainly right on some fronts. But maybe the question isn't a dichotomous one -- machine vs. human? Perhaps, as I've seen in my own recent work with a team of computer science colleagues , it's about using machines to enhance human efforts. Relying on techniques from the world of artificial intelligence (e.g., aut

Future Directions for Political Comedy Research

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Now out in the latest edition of the National Communication Association's Communication Currents newsletter is an essay I've written with my colleague, Don Waisanen , about our recent review of the state of political comedy research. The essay translates our recent article published in Review of Communication where we focus on defining the current boundaries of political comedy research. We discuss how research focuses primarily on comedy's features (e.g., things like comedy's devices and conventions, ideological and ethical functions, and contributions to public affairs and civic discourse) and the effects of exposure to this entertaining content (e.g., key outcomes like knowledge and learning, attitudes, and political engagement). The piece also reviews recent work on how viewers process, interpret, develop an affinity for, and come to understand political comedy content. In the second half of the piece, we work to bridge the features and effects divide by offeri