Rick Perry's Proven Leadership Ad
A friend of mine recently sent me a link to this new ad for Rick Perry. The ad is certainly dramatic and chock full of startling imagery and movie-preview style music. I personally was waiting for a green preview screen at the end. The ad is 1 minute and 45 seconds long -- a departure from the 30 and 60 second ads that are standard campaign fare. In addition, the ad starts off as an attack against Obama and ends with a rousing endorsement of Rick Perry -- a clear attempt to attach a positive ad to the initial negative message. The juxtaposition suggests that voters must make a choice between the failed policies of the Obama administration and the promises and hope offered by a Perry presidency. While the design and elements of the ad are interesting in and of itself, the important thing about this ad and others will be their viral reach. This ad is clearly meant for television viewers in early primary states like Iowa, New Hampshire, and South Carolina. The true impact of the a...