Fresh Politics, New Media

In case you haven't seen it, here's the video of President Barack Obama's appearance with Zack Galifianakis on his Funny or Die web series, Between Two Ferns: Between Two Ferns with Zach Galifianakis: President Barack Obama from President Barack Obama Folks can argue about the quality of the humor present in the clip. I personally found key snippets like the reference to North Ikea or drones funny, but it's hard to deny the fact that the clip has been viewed 12 million times in just one short 24-hour period or the level of meta-coverage for the piece as a wide range of news outlets including The New York Times , The Washington Post , and even the PBS News Hour have covered the President's effort to inject humor into his marketing of the Affordable Care Act. The video itself was the leading source of visits to healthcare.gov yesterday according to an update from The Washington Post . Whether the video will actually lead to additional sign-ups by those in...

Ever wonder about the impact of those political parody videos you were watching during the 2012 Election cycle? While you might have found it funny to see Barack Obama or Mitt Romney made fun of, were others finding these things funny as well? Was anybody else watching? A new article I just published in Human Communication Research addresses these questions and more by applying the disposition theory of humor to the study of both political parody appreciation and the effects of humor exposure. First, a little background: The Pew Research Center reports that 55% of all registered voters went online during the 2012 Election cycle to watch political video . 37% watched humorous or parody videos dealing with political issues. So yes, you weren't the only one watching those YouTube clips. The research featured in the HCR article is based on an experimental study that asked subjects to watch one of three sets of videos: a set that featured Democratic-directed humor, one set that inc...

Towson University has been posting "TU in 2 videos" for a couple of semesters now. In these short videos, Towson faculty give a mini-lecture on their area of research expertise. In my video I talk about why academics study political comedy and the finding that not all comedy forms are created equal. Hostile humor, or traditional satire in which a comedian like Stephen Colbert or Jon Stewart pokes fun of a politician, results in viewers exhibiting more negative attitudes toward the comic target. Viewing self-directed humor, on the other hand, encourages viewers evaluate the politician more favorably. The lesson for politicians -- be able to both make and take a good joke. The full video is here: For more TU in 2 videos, check out some greats from Spring 2012 and Fall 2011