Wednesday, August 31, 2011

Twitter, Hurricane Irene, and Mayor Bloomberg

There's a fun article in today's NYT about @ElBloombito, the 25 year old native New Yorker, Rachel Figueroa-Levin, who passed time during the storm tweeting about Mayor Bloomberg's attempts at communicating in Spanish. As the article in the NYT notes:


"By Sunday morning, @ElBloombito had about 2,000 followers. By Tuesday afternoon, there were nearly 15,000, among them Mr. Bloomberg (@MikeBloomberg)."


Rachel Figueroa-Levin, more commonly known as @Jewyorican on Twitter even exchanged some messages directly with Mayor Bloomberg's staff. 


The whole @ElBloombito story and the burst of attention Figueroa-Levin received is a great example of how Twitter and social media can change the communication landscape and bring 15 minutes of fame (or more) for the average American citizen. Seems Twitter has the potential to make newsmakers out of us all.

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